The Problem
You're sitting on revenue and don't know it.
Leads go quiet and you assume they're dead
Most businesses stop following up after two or three attempts. But many of those contacts weren't ready — they were just waiting for the right moment.
No system to re-engage at scale
Manually reaching back out to hundreds of old contacts isn't realistic. So nothing happens, and that database ages out of value.
Seasonal opportunities get missed
HVAC season, storm surges, year-end budget spend — the right outreach at the right time reactivates contacts you'd written off.
New leads cost more than old ones
Acquiring a new lead costs 5–10× more than re-engaging someone who already knows your business. You're leaving your cheapest revenue on the table.
What You Get
A campaign that works your existing database hard.
Automated multi-step outreach
SMS, email, and voicemail sequences that reach dormant contacts at optimal intervals — without you managing a single step.
Personalized at scale
Each message references what the contact previously inquired about, creating relevance that generic blasts can't match.
Immediate pipeline impact
Reactivation campaigns typically generate booked calls within the first 48 hours of launch.
Ongoing nurture for unresponsive contacts
Contacts that don't respond immediately stay in a long-term nurture sequence that keeps your business top of mind until they're ready.
The Math
The math on your dormant database.
A business with 400 past leads that never converted — many of them simply not ready at the time — runs a structured reactivation campaign. At a 3% reactivation rate and $4,000 average job value, that's 12 new bookings and $48,000 in revenue from contacts you already paid to acquire.
2–5%
Typical reactivation rate
of dormant contacts
10×
Cost per reactivated lead vs. new
cheaper than new acquisition
$32K+
Revenue from 400-contact campaign
at 2% and $4K avg job
Also relevant
Ready to work your dormant pipeline?
AI Readiness Report