The Problem
Where B2B GTM operations break down at scale.
SDR time wasted on manual CRM work
Contact research, CRM data entry, meeting prep notes, sequence enrollment — the administrative layer of outbound eats 30–40% of rep capacity before a single call is made.
No system for leads that aren't ready to buy
A prospect who's a fit but not ready now gets one or two touches and then disappears from your pipeline. Without a long-term nurture system, you're re-acquiring the same leads 6 months later.
Inbound leads sit too long before first touch
Even in a software context, speed-to-first-touch matters. A trial signup or demo request that waits 24 hours for a reply converts dramatically worse than one that gets a response in minutes.
Post-demo follow-up is inconsistent
After a demo, most teams send one email and wait. A structured multi-touch follow-up cadence that addresses objections and maintains momentum dramatically lifts close rate.
What You Get
A GTM layer that moves as fast as your product.
Automated inbound response and qualification
Trial signups, demo requests, and form fills get an immediate, personalized response — qualified and routed to the right rep before your team logs in Monday morning.
Long-cycle nurture for not-yet-ready prospects
Prospects who aren't ready today get segmented into a nurture track — content, case studies, and check-ins timed to their lifecycle stage until they re-engage.
Post-demo and proposal follow-up sequences
Every demo triggers a structured follow-up sequence. Objections get addressed proactively, urgency gets built, and deals don't sit in limbo.
Custom agentic workflows for unique GTM problems
Account research automation, multi-channel outbound orchestration, CRM enrichment pipelines — the bespoke GTM infrastructure that solves the specific bottleneck in your motion.
The Math
What SDR capacity recaptured from manual tasks looks like.
A 3-person SDR team each spending 12 hours per week on automatable tasks — CRM work, sequence management, meeting prep — is operating at 60% efficiency. Recapturing that 12 hours per person adds 36 hours per week of selling time to your team. At one meeting per 3 hours of prospecting, that's 12 additional meetings per week without a new hire.
40%
SDR time spent on automatable tasks (avg)
of weekly capacity
12h
Selling hours recaptured per rep per week
at 40% recovery
12
Additional meetings per week (3-person team)
no new headcount
Also relevant
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